Ep 18: Book Sales and Marketing Plans: What’s Working & Not Working? With Rella B. Books!

Welcome back to another episode of the Pen to Profit Podcast, hosted by your friendly-neighborhood copy editor, Ray Evans. And today we’re going to joined by children’s book author, Rella B Books! Rella B’s mission is to provide young readers with captivating tales that not only entertain but also instill valuable life lessons. Through her enchanting narratives, she invites children to venture on adventures where they can conquer fears, celebrate diversity, and embrace the power of their own imaginations. 

 

What’s on the agenda:

 

She has published two of her books and we’re going to be doing a teardown of her marketing strategies to give her (and you!), an idea of what’s working and not working.

 

Key Takeaways:

 

1. What gets measured gets managed: Every strategy that you deploy to reach your audiences should be able to measured for it’s effectiveness. 
2. Everyone has a plan until they get punched in the mouth: Don’t get married to any one idea; look at your numbers (see point 1) and be willing to pivot/course-correct as necessary.
3. The early bird gets the worm: Start drumming up anticipation BEFORE launch day. 
4. Automation: Social media and promotion is a full time job, and you’re already a full-time writer. Leverage AI and programs, like Buffer, Later, and/or Hootsuite, to free up time by posting to your various social media channels for you.
5. And about 5 or so references to the movie The Terminator. 

 

🔗 **Quick Links**:

 

For the video version of Rella’s amazing podcast

 

https://www.youtube.com/@RellaBbooks

 

Follow her on all her socials: (FB, X, TikTok, IG, Pinterest): @Rellabbooks

 

For the audio version of Rella’s podcast

 

https://open.spotify.com/episode/5e18qIiDX7gHhXYYV5tcjF

 

 

- Ray's Monday, Wednesday, Friday Medium Blogs: https://medium.com/@edtingandwritingtips

 

Need editing or proofreading for your next masterpiece? Request a sample edit: http://www.rayevansproofreader.com/request-a-sample-edit.html

 

- Join the "Author Success Hub" Facebook community. (Because why wouldn't you?)

https://www.facebook.com/groups/610364924346883

Click here to get a copy of my free book, How to get 100 Book Reviews in a Week:

https://0c42-ray.systeme.io/46eaa060